Brand Spotlight: Nerdy Knots

August 11, 2023 — Product Photography, Personal Branding, Brand Spotlight

The Brief

Nerdy Knots is run by a very talented mom of three, Alex. We have known each other for years and it's always such a joy to be around her. When I heard she was starting up her own shop, I got super giddy! Not only was I super excited to see what creations she makes, but I was also super excited to help her out on the business side. These photos will be an invaluable part of her business and brand, and I am so excited to see her grow!

Once upon a time, Alex was made fun of for her love of things nerdy and creative, but she has learned to turn that passion and creativity into a fun creative outlet that also helps support her family. Alex, on her shop's newest stuff: "We will have new products being released twice a month for the upcoming months!"

Check out her branding board, logo, photos, and social media handles below!

Mood Board and Logo

I worked with Alex on creating a mood board to help us both envision along the same lines. I have all my clients do this, as it's a vital part of the process.